kate burson

Campaign Concept Stylescape

This stylescape and landing page is part of a multi-channel brand campaign pitch that I prepared for Highlands, North Carolina. As its name suggests, Highlands is a high-elevation retreat with gorgeous waterfalls, fine dining, and unparalleled spa experiences. One of its major travel markets is Atlanta, just over two hours to the southwest. Highlands truly is a "Change of Scenery" from the hustle and bustle of the city. This elevated yet natural brand campaign places Highlands as the ultimate excape for any season.

Highlands campaign stylescape
Campaign landing page