Logo Design
Logos in isolation of a brand identity can be tricky, but what’s more fun than a mariachi themed Mexican restaurant? The client was starting up a festive new restaurant and wanted a logo that could easily become an illuminated building sign. We settled on the quintessential mariachi hat as the dominant visual element. I incorporated the restaurant name into the hat with a traditional western font and paired it with a clean, vertical sans-serif for the tagline. Considering the logo/sign needed to be legible at both very small and very large sizes, I kept the individual elements of the logo similar in scale. The result was a logo that the client was happy to use as both a sign and on collateral such as their website and menus.
